Online Display Advertising: How You Can Get Ahead

What Is Online Display Advertising? Online display advertising, also known as banner advertising, is an advertising strategy that uses graphics to convey a certain message or idea. Because there are so many users on the internet, using online display advertising offers a lot of opportunities to businesses who utilize this marketing strategy. How Does Online …

Why You Should Consider Search Engine Marketing

While there is often a lot of skepticism when debating whether or not to utilize search engine marketing, data shows that when it is used correctly the benefits are higher than the risks. Many businesses are taking advantage of it, and their success shows the effect that search engine marketing (SEM) can have. Search Engine Land has …

You’ve Got Mail: The Importance Of Email Marketing

Email has become a less-used version of communication in today's continually innovating world. However, it is still a great way for businesses to gain interest from customers. While many people throw promotional emails into the junk folder, businesses can still gain a lot from interacting with its consumers. Fat Rabbit Creative has listed some reasons why businesses …

Search Engine Optimization:The Importance Of Being On Top

Today's consumers heavily rely on search engines to find answers. How important is it that your company is at the top of the results? The answer should be very! Most people only consider the first few suggestions they get from search engines, so having your name near or at the top can have a huge …

Web Analytics: Why It’s So Important

What is web analytics? According to techopedia, web analytics are special plans used to increase online and e-commerce activities. In today's online world, it's often easy to miss the effect that your web presence is having. Web analytics helps make this problem disappear. Siteimprove.com  has provided key reasons to why the use of web analytics …

Key Considerations To Remember When Creating a Successful Website

In today's technology-driven world, a company's website may be their best connection to consumers. It's crucial that a company's web page meets the needs of those who are relying on it. Webdesign.com put together a list of tips to creating a great web page, and I have narrowed it down to what I believe are …

Strategies To Consider While Business Blogging

When blogging for the purpose of business, there are many factors to consider. CIO listed 12 tips for creating a blog that consumers will desire to read, and I have chosen what I feel are the most important ideas to remember. 1. Focus on your target audience Make sure that you are sharing information that …