Over the past decade, the effect social media has on a business has changed a lot. the online world is no longer an experiment, but rather a large and extremely effective way for businesses to reach and interact with consumers. Today, the question is not whether or not you should utilize social media in your marketing campaign, but how. Sprout Social has put together some steps to ensure that your social media marketing activities help further you progress towards reaching you objectives. Here is what they shared.
Step 1: Ensure your goals help reach objectives
Meeting objectives are extremely important, so you have to be on a path towards reaching them.
Step 2: Incorporate the whole organization
Don’t just rely on the marketing department, seek other departments for ideas and get them involved!
Step 3: Focus on relevant networks
You don’t have to use every medium, focus on networks that reach your target audience.
Step 4: Create engaging content
You have to make an impression on your audience, so your content must stand out and flow through your objectives.
Step 5: Show business opportunities
With all of the talk that goes on through social media, monitoring what people are saying about you can help find new opportunities or changes that need to be made.
Step 6: Engage with your audience
When consumers are ignored, they are likely to ditch your brand. So at any opportunity, try to answer questions and form relationships with those trying to interact.
Step 7: Track success
It’s important that you notice how successful your efforts on social media are. That way you can share your success with those interested and make necessary improvements.
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Business Spotlight: Old Spice
I’m sure many of you have seen commercials or other advertisements for Old Spice that feature Isaiah Mustafa, also known as the “Old Spice man”. While the character has caught the interest of their target audience by having him play a masculine character in their advertisements, they have also used him to create a great presence on social media. People are able to follow this character on many social media platforms. They have even experimented with having the Old Spice guy answer Twitter an other social media questions on YouTube. Old Spice has done a fantastic job of using social media to create a strong follower base, and with the popularity of the Old Spice man, their future online presence has endless opportunities.