Email has become a less-used version of communication in today’s continually innovating world. However, it is still a great way for businesses to gain interest from customers. While many people throw promotional emails into the junk folder, businesses can still gain a lot from interacting with its consumers. Fat Rabbit Creative has listed some reasons why businesses should utilize email marketing in their article 5 Key Benefits of Email Marketing. Here are some of the points they made.
Reaching Target Markets
Email marketing takes away the question of who will see your message. You get to chose who gets to see each message, so you can better create them to meet those people’s needs. Emails can be tailored based on demographics, status, location, and many other ways. This allows your messages to be as effective as possible.
Ability To Measure
Analytics is needed to see how well a marketing campaign is doing. With email marketing, this is easy. You are able to monitor which campaigns are the most successful and then focus on them or focus on how to improve on others. This will greatly help any marketing campaign.
One of the biggest problems of today is the amount of money it takes to reach potential customers. Email marketing has an extremely small cost compared to some of the more popular methods. Despite the small cost, this method still brings in a lot of money! According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent.
Business Spotlight: UBER
One of the fastest growing businesses today is Uber. They have created a highly desirable service and earning opportunity. While there are a lot of components that go into their success, email marketing is one of the biggest! They are constantly informing their subscribers on promotions, deals, and everything else that they may be interested in. What makes their email marketing campaigns so successful is their simplicity. For readers who are just skimming through their inbox, they can get the main message because of brief text and clear instructions. However, when people want to know more, there is always a clear way to get to that information. If you would like to see an example, look at number 3 here.