In today’s technology-driven world, a company’s website may be their best connection to consumers. It’s crucial that a company’s web page meets the needs of those who are relying on it. Webdesign.com put together a list of tips to creating a great web page, and I have narrowed it down to what I believe are the most important pieces of advice.
1. Easy Navigation
The most important factor in deciding whether or not a customer will come back to your site is how easy it is for them to find what they are looking for. It’s crucial that your website makes it clear where customers need to go so that they are happy with their experience and will likely come back. One business that does a great job of this is SAP.
When websites are packed with information, there is usually a good chance that they aren’t well-managed. That is not the case with SAP. While their site is made up of many other sites, it is still very easy to navigate. There is always a bar across the top of the page that allows you to retrace your steps and figure out how to get exactly where you need to be.
2. Think Local and Write Global
It’s important to remember that websites are seen by people all over the world. Everything needs to be put in terms that can be understood by all. the more accommodating you are of other lifestyles, the more people you will reach.
While it’s probably something that’s been preached to you for most of your lives, it can be even more important when posting to the world wide web. Many people don’t tolerate even the simplest of errors. When reader notice simple mistakes on your webpage, they will likely feel as if that is a representation of the entire company. So before opening a site or making a change, make sure it is a good representation of your company’s image.
4. Include Contact Information
Many people are looking for more than your website will offer. Not only will contact information allow for more customer satisfaction, but it will also better your image. Adding an email or phone number will remind viewers that there is a person or people behind the site. Also, you may be able to find things that could be added to the site or improved by having closer interactions with those looking at your website.
I hope you have found this information to be helpful! If you are interested in reading the full article, the link is posted below.